Some businesses are built from scratch. Ours was built together, across three generations, by a family that shares the same passion for the same craft.
The Harouni family has been trading in authentic handmade Persian and Oriental rugs since 1985, when our father established Harouni Import and Export in Hamburg, Germany. Hamburg was one of the great rug trading centers of Europe, and our father built a reputation there that drew buyers from across the continent. The standard he set was simple: only authentic rugs, only the finest quality, and always at a price that reflected what the rug actually cost rather than what a showroom wanted to charge for it.
Hamburg to Freeport
Our father spent decades building relationships with weavers and workshops from the great rug-producing regions of the world, developing the eye for quality that cannot be taught in any classroom. He understood which workshops produced which styles, which master weavers signed their rugs, and what made the difference between a rug that would last fifty years and one that would not last ten. That knowledge passed to us the same way it passed to him: by handling thousands of rugs, year after year, until it became instinct.
We established Rugs.net to bring that same level of expertise and direct-import access to buyers in the United States. Our warehouse and operations are based in Freeport, New York, on Long Island. Every rug in our inventory has been examined by us personally. We know what we are selling because we have handled it, assessed it, and made a deliberate decision to carry it.
The internet made it possible to reach buyers anywhere in the country without the cost of a retail showroom. We passed that saving directly to our customers. A rug at Rugs.net costs what it actually costs as a direct import, not what a Manhattan gallery needs to charge to cover its rent.
What We Actually Do
We are direct importers. We source directly from workshops and weavers across the world's finest rug-producing regions and carry the inventory ourselves. There is no middleman between the weaver and you. When we describe a rug, we have personally examined and assessed it. When we say a Bijar has a double-weft compressed cotton foundation, we have turned the rug over and examined it. The descriptions on our product pages are written from direct knowledge, not copied from a wholesaler's catalog.
We carry signed masterworks from the world's great weaving traditions: Isfahan, Qum, Tabriz, Nain, Kashan, Bijar, Mashad, and Sarough. Palace-scale carpets. Antique rugs from the 1920s and 1930s. Investment-grade collector rugs that will be worth more in twenty years than they are today. And everyday rugs for buyers who simply want a well-made rug at a fair price, shipped free to their door.
Why Buy from Rugs.net
Direct Importer
No middleman. No gallery markup. You pay what the rug actually costs.
Three Generations of Expertise
A family in the rug trade since 1985. We know what we are selling.
Free Shipping and Returns
Free to all 50 states and Canada. 31-day returns. Same-day refund.
Price Beat Guarantee
Find the same rug for less anywhere. We beat that price by 10%.
Hamburg Roots
One of Europe's great rug trading cities. That heritage is in our DNA.
The rug business has changed completely since our father started in Hamburg in 1985. The showrooms are mostly gone. The inventory has moved online. But the knowledge required to buy and sell authentic handmade Persian rugs has not changed at all. It still comes from the same place: years of handling the rugs, learning the origins, developing the judgment to know the difference between a rug worth buying and one that is not. That is what we bring to Rugs.net, and it is what no algorithm can replicate.