Free Delivery to Manhattan. Zero Risk.
✓ Free shipping to any Manhattan address
✓ Free returns within 30 days
✓ Immediate refund, no questions asked
✓ Free pickup from your apartment
✓ White glove delivery and room placement
✓ Price beat guarantee: 10% under any competitor
Manhattan has a specific relationship with the Persian rug that no other American city can match. The pre-war apartment buildings of Park Avenue, Fifth Avenue, Central Park West, and Riverside Drive were designed around formal rooms that require a serious floor covering. The library needs a Kashan or a Bijar. The dining room needs a Tabriz at 9 x 12 or larger. The entry hall needs a runner of real quality. These are not decorating preferences. They are architectural requirements built into the proportions of rooms that were designed a century ago for exactly this kind of furnishing.
Midtown Manhattan has half a dozen galleries that sell precisely this product. They are magnificent operations with knowledgeable staff and beautiful inventory. They are also running on 300 percent markup. A rug that costs $4,000 at direct import pricing leaves their showroom at $12,000 to $16,000. The markup pays for the rent on 57th Street, the staff, the insurance, the event programming, and the catalog printing. None of that has anything to do with the quality of the rug.
Rugs.net operates 45 minutes from Midtown, out of Freeport on Long Island. We ship free to every Manhattan address, from Washington Heights to Battery Park. For larger pieces, our white glove service handles delivery, placement, and, if needed, return. Every rug on our site can be in your apartment within two to three business days.
For the Pre-War Manhattan Apartment
The pre-war apartment presents a specific design problem. The rooms are generous in ceiling height, classical in proportion, and built with hardwood floors that demand a covering of equal quality. The wrong rug, machine-made or too thin, looks immediately out of place. The right rug, a genuine handmade Persian Kashan at 9 x 12 or a fine Nain with silk highlights, settles the room immediately. Interior designers who work primarily in pre-war buildings know this without thinking about it. The rug is not decoration. It is architecture.
The Persian Isfahan with its refined ivory and soft color palette is particularly suited to the light and proportions of the classic pre-war interior. A signed Isfahan Seirafian at 8 x 12 is, in these rooms, the single best investment in the furnishing of the space.
For the Tribeca Loft and Contemporary Manhattan Interior
The Tribeca loft, the Chelsea conversion, the new construction full-floor in Hudson Yards: these spaces present a different challenge. Open plan, concrete or wide-plank oak floors, high ceilings, minimal furniture. The Persian rug in a contemporary loft is not background noise. It is the strongest visual element in the room. A Bijar in forest green and ivory on a concrete floor reads as a painting laid flat. A Nain in pale blue on white oak reads like a whisper of history in a resolutely modern room.
The allover designs work particularly well in open loft spaces because they do not require a specific furniture placement to read correctly. An allover Bijar or Farahan fills a zone without insisting on a center point. For loft spaces over 2,000 square feet, our oversize inventory at 12 x 17, 13 x 20, and 14 x 25 feet is worth examining.
For the Manhattan Collector
Manhattan has more serious rug collectors per square mile than anywhere else in the country. People who understand KPSI, who know the difference between Seirafian and a good unsigned Isfahan, who appreciate a 1930s Kashan at its correct historical value. These buyers do not need to be sold to. They need accurate information and honest pricing.
We can read the Farsi signatures on every signed piece in our inventory. We know the workshops, the periods, and the specific characteristics that separate a Mohtasham-era piece from a later production. If you know your Persian rugs and want to have a real conversation about what you are looking at, call us. We like that conversation.
